Do we matter? Or are we a commodity chosen because we are the cheapest option? When we are relevant, we matter in this world — we are needed. Tom Hayes, a thought leader in advertising and marketing, provides a road map for people, organizations, and products to rise above the ordinary and become truly relevant to others. Through thought-provoking stories and a little Irish wit, Tom shows the more relevant we are, the more choices we have about what we do, where we do it and how much are services are valued. Hear Tom discuss how to make a difference for ourselves and others at work, home and to the world.