Storytelling has become a major business trend over the last several years. It seems to be the most important topic that is being discussed in business publications. If you are a technical expert however, you might think that this does not apply to you. You might think that if you tell a story during a presentation that you will lose your credibility. Nothing could be further from the truth! In this program, you will learn why storytelling has become so important. You will learn when and where to add stories in your business. You will then learn a simple 5-step formula that will help you write a 5-sentence story that you can use immediately.