Patients today are engaging themselves much more in their healthcare experience and care. Healthcare is moving from the Paternalistic Model of care to a Facilitative Model of care where the patient expects to be educated, informed and most importantly involved. All businesses know that it is much easier to "hold onto" customers (patients) rather than trying to attract new ones. This presentation focuses not only on meeting the expectations of future patients but advancing this opportunity as a benefit for independent physician practices. This presentation addresses general marketing approaches, social media and technology. SNEAK PEEK https://www.youtube.com/watch?v=bb-g3P-Yft0 TESTIMONIALS "VERY CREATIVE way to present a topic that can be boring, but critical to the future of every healthcare organization! The MOST creative approach ever! Great humor, as well!" - NCMGMA Conference Attendee “Mr. Cox’s presentation was by far the best. He kept it light and fun, yet still got his message across.” -19th Annual SATRO Conference attendee "Very engaging format! It was easy to translate what they were saying to how it would apply to any practice." - NCMGMA Conference Attendee "My favorite presentation of the conference...way to be super creative and end on a great note!" - NCMGMA Conference Attendee ORGANIZATIONS An informative and entertaining speaker, Cam regularly speaks to medical societies, professional societies and management groups. Specifically, he’s spoken to a long list of state Medical Group Management Association (MGMA) events, including Florida, Tennessee, Georgia, North Carolina, Louisiana, Mississippi, Colorado, Alabama and Arkansas. He’s also spoken at other organizations such as the National Organization of Rheumatology Managers, Florida Society of Rheumatology Managers, Southern Association of Therapeutic Radiation Oncology (SATRO) and more.