With thousands of marketing software tools and dozens of channels available, many marketers are struggling with digital marketing complexity in order to drive campaign results. It’s very common for marketers to live in a perpetual state of confusion, wishful thinking, risk-taking and stress. Through real-world case studies and practical tools and templates, this session will give you a clear path to success and happiness by showing you how to develop a strategy, plan and budget that will drive solid marketing results, and let you be more confident and successful in your career. 3 guaranteed takeaways -- 1. How to build a solid digital marketing strategy using digital analysis tools, competitive research and personas. 2. How to build a marketing budget that is tied to your business goals and allocates funds in the most efficient and effective way possible. 3. How to create world-class marketing operating system to build a strong organization and leverage the best tools and technologies available.