With the ever-increasing ability to be showcased on a worldwide stage, how does anyone, from business owner/entrepreneur, to corporate executive and those on their way up, control their personal brand? More importantly, do you even recognize the importance of a personal brand? According to a recent article in Entrepreneur Magazine, ‘Personal branding is becoming less of a competitive edge and more of a requirement for anyone looking to grow their business; get that dream job; or take their career to the next level.’ What can you do? BRANDYOU - Your Outrageous Unique Self is Personal branding. And, it is important for all the reasons above and more. 1. Your personal brand is how people view you, what they think, based on what you do, how you look, what you post on social media, etc. With the global economy it is actually more important than ever. 2. Perception is reality – What other people think is what counts. Perspective – take a look at yourself from their eyes. What do you need to change? 3. Important to know – You are going to make a 1st impression, which can be lasting and detrimental to your success. 4. Why not take control and create the brand instead of allowing the brand to evolve. 5. How people react to you has a lot to do with what they think of you – your brand. 6. What steps do you need to take: What do you want them to think? If you are in corporate America or professional services firm, whether at the top or on your way up, how effective and successful you are depends on BRANDYOU! Business owners, YOU ARE THE BRAND! Studies have shown that we are what we think – and that these thoughts have a dramatic effect on how we act. And how we act and present ourselves becomes our BRAND. What does your brand look like? It's a new year, time to revamp BRANDYOU. Don't delay! Set up a workshop for your company or personal one-on-one coaching for yourself. No matter what your needs, This program will help you BRAND YOU from the inside out.