Today the question is not if you have a personal brand but, what your brand represents and do you control it. What do you want people to think when they hear your name? Is there a certain subject matter that you want to be perceived as the expert? What qualities do you want to known as having? You can "Google" yourself to perform a personal audit to see what your branding is as compared to what you want it to be. Let's discuss how to brand yourself and what you can do to control your personal brand!