During this program your audience will learn the following: • What actually is branding. • Why every position in the org-chart is part of the branding department. • The critical combination of drivers and conveyors that create the desired brand image. • How to create a strong brand by beginning with the necessary internal steps, i.e. how to get every employee excited about becoming a brand ambassador. • How to drive more of the right business to your business. • The rules of maintaining and building a strong brand. • How to brand your organization through multiple tools and tactics. • Examples of organizations that do “Brand the Experience.” • Ideas you can implement in your business immediately. Ken Bator has assisted hundreds of service-based organizations since 2001. His message and business principles resonate with corporate and small-business groups alike. For a free copy of his book, "The Formula for Business Success = B+C+S" contact Ken using the "check availability" tool provided.