Customer service has become a critical part of brand creation & success. Social media has forever changed brand management & created a whole new industry "reputation management" - What your customers feel CAN kill your branding efforts & cripple growth. Perception is the name of the game, market share lives and dies on it. Learn how to boost the effectiveness of the dollars spent creating branding, marketing, advertising, and blogging. Customer service may have been the "ick" in your daily activities but it truly has become the biggest opportunity for building your brand. Amilya shares how knowing your customer and designing a customer service mission, goal and plan that addresses conflict can radically affect sales and growth! In fact, it is the key to outperforming your competitors and higher top and bottom line goals. She will educate your attendees on understanding Why, How and What needs to be done to turn your customer service department into a branding machine and a money manufacturer! Bonus Material: The other customer service mission. Your Team!