(see review of keynote http://bit.ly/1rmL1g3) Thanks to the Information Age we live in, today's buyers are smarter, more resourceful, more challengied, time-starved, have more choices, are harder to reach, harder to engage, harder to convince, are more cynical about advertising , and will do a lot more to avoid being sold. But don't give up! Because one thing hasn't changed. He or she is still human. And with that comes the need for belonging. Have you ever been in a conversation with someone you just met only to find out that they subscribe to the same deeply held belief that you do? In that moment, there's a good chance that a relationship will either form or escalate. It's in this way that people bond with brands, as well. Many brands, whether they are selling B2B or B2C, have yet to realize how significant this belonging need is, especially now as buyers are looking to counter-balance high tech with high touch. One of the ways your audience of marketers and salespeople can break through to their buyers is through the power of story. Because it is through the logic of story that their buyer's need for belonging and trust can be met. In my keynote, and while drawing on story structure, I introduce a unique process that has proven to help brands excavate their most authentic stories. It is the same process that is the subject of my two best-selling, award-winning books entitled StoryBranding and StoryBranding 2.0, respectively. Additionally, through success stories, I show how this process can help brands achieve a sales renaissance. No mater what business is represented by your audience, no matter what they sell, story can provide the answers they are looking for. In essence, they will learn to use story logic to transform their brands from that of the sales seeker to the sought. For workshops I do the same , but additionally include exercises to help audience members apply what they have learned. Specifically, audiences will learn: •How to use story structure to identify what their brand stands for. •How to communicate the essence of a brand in a way that will get prospects to become followers, not just buyers. •How to use my proprietary "I AM" method to achieve greater empathy with prospects. •How to connect at a deeper level and create meaning through shared values across all customer touch points and through all employees. Whereas I draw on the same principles for every audience, I tailor my work to the needs of the specific audience. Time is spent prior to the keynote and/or workshops to better understand the problems and opportunities shared by the given audience. In general, audience members will walk away fully appreciating why the best marketing doesn't feel like marketing. Rather, it feels like a story.