We all hear about the importance of Personal Branding, but what does that mean exactly? There are 4 elements in branding, all of which you can maximize: reputation; actions; focus; style. Learn strategies to strengthen, refine, or change your brand. Learn how to tailor your brand to different audiences and goals. Learn different approaches to establishing your expertise, including case studies of real people who have successfully captured the attention of senior management, media, investors, and strategic partners.