Dana Dobson teaches executives, subject matter experts and entrepreneurs all they need to know about public relations, the most effective way to build a brand, reach ideal prospects and grow a business. Topics include: Newsworthiness: Creating the Stories the Media Will Love.......Learn what stories grab the media's attention. The audience develops a thorough understanding of what the media considers "newsworthy." The Irresistible Press Kit....... The press kit is an essential packet of materials you'll use again and again for publicity campaigns and media relations. Demystifying the Media: How to Develop, Align and Sustain Lasting Relationships with Media Professionals....... Learn how to find your ideal media contacts and how to build mutually beneficial relationships. How to Develop and Write a White Paper.......White papers are one of the most powerful marketing tools for attracting qualified leads. Write that Book! ....... If you're delaying the writing of a book because the project scope seems daunting, take some tips that will take you from obscurity to published author. Building a Profitable Presence for Executives & Subject Matter Experts.... Why is it more important than ever for EVERYONE to have a unique personal brand? How can you leverage your personal brand to your best advantage? Write Like Your Paycheck Depends On It: How to Use Writing to Attract More Connections, Clients and Cash.......Most people don't write as well as they think they do. I'll show you ways you can improve your writing to increase sales, earn credibility and build relationships.