SpeakerMatch Teleseminar Series

Small Business Sponsorship for Speakers

How to Make 6 Figures a Year as a Speaker With Sponsorship

Guest: Julie Austin

This was a 60 minute teleseminar which took place on November 01, 2018 at 12:00 p.m. Central Time

Sponsorship has been around for centuries, but modern sponsorship is still in it's infancy. Most of the big corporate dollars go to large properties like music and sporting events, and there are only about 18,000 of them in the US. But there are over 25 million small businesses and they are eager to get into the sponsorship market thanks to the new experiential trend. Julie Austin, former TV sponsorship director, and author of the new book "From The King's Court to Kickstarter, Patronage in the Modern Era" is an advocate for small business sponsorship for speakers and artists. She's been in the sponsorship industry for over 20 years and now runs a site called Speaker Sponsor, a directory for speakers seeking small business sponsorship. Julie teaches street smart sponsorship from trial and error experience.

What Was Covered in This Interview:

  • What small business sponsors are looking for
  • The 2 ways speakers can use sponsorship
  • How to benefit from regional and local sponsorship
  • What you need to do before you start looking for sponsors

About Our Guest

Julie Austin is an award-winning author, inventor, and speaker. Her patented product, swiggies, wrist water bottles, have been a NASDAQ product of the year semi finalist and are currently sold in 24 countries. Julie and her products have appeared on The Today Show, The Queen Latifa Show, HGTV, Lifetime, ABC, CBS, NBC, FOX News, Inc. magazine, Fast Company, and the Wall Street Journal, along with dozens of TV shows, magazines and radio shows around the world. She's the CEO of Speaker Sponsor, a directory for speakers seeking small business sponsorship, and brings her background as a TV sponsorship director and casting director to her job finding sponsors for speakers.


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