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Branding Your Business as Green, Reaching the Eco-Conscious
How Sustainability Marketing Drives the Bottom Line and How to Do It
  

81% of global consumers seek out responsible products whenever possible. 91% of them expect companies to act responsibly. 52% of consumers do not believe companies are acting responsibly, unless they hear about it. It’s also often now in the criteria for winning B2B RFPs. As you can see, consumers and B2B leaders prefer buying from companies that demonstrate environmental stewardship. Therefo...

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Travels From: Washington, DC
Fee Range: Varies

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Making Green Sexy
Learn to make green products and services sexy to Deep Green, Lazy Green, and Nongreen markets
  

With dynamic interactive delivery, bold graphics, and examples ranging from toilet paper to ice cream to the Empire State Building, Shel Horowitz of GreenAndProfitable.com shows how to make green products and services sexy to Deep Green, Lazy Green, and Nongreen markets—using different talking points that work for each sector. An international speaker, Shel is the lead author of Guerrilla Mar...

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Travels From: Hartford, CT
Fee Range: $7,500 - $10,000

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