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Customer Value...The Ultimate Path To The Best Strategies, Products, Service, & Sales
When customer value drives strategy, firms can grow faster, generate higher profits and deliver better shareholder value.
NEW!
  

Why do strategies that are successful for some firms turn into abysmal failures for others? What links all successful strategies together is customer value. Don Shapiro has been studying how customers figure out what they value and use this to decide what they buy for three decades. His discoveries explain why sales are made or lost, why offerings succeed or fail, and why marketing strategies h...

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Travels From: Palm Springs, CA
Fee Range: Available Upon Request

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Presence Proceeds Profit
You must be present to win!
NEW!
  

This workshop is designed to expand the resources and platforms for maximizing your presence in an already crowded marketplace. Engagement is essential in the current digital marketplace. Getting in the game and connecting to others is a way to build virtual bridges and deepen trust with your prospects. It provides a method for letting prospective clients and customers to vet businesses...

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Travels From: Wilmington, DE
Fee Range: Varies

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Dealing with Difficult People
Identifying difficult people...that’s the easy part. Dealing with them? Well, that’s a different story.
  

Identifying difficult people...that’s the easy part. Dealing with them? Well, that’s a different story. Hoping and wishing that things will somehow get better hasn’t worked. You need tools and strategies to deal with the stressful, emotional, and difficult interactions that occur. Keep your cool. Take a deep breath. (And maybe even bring a mirror to take a look at yourself.) This pre...

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Travels From: Milwaukee, WI
Fee Range: Available Upon Request

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Consumer Trends...and How They Affect YOUR Business
National Trends Affecting Your Business Specifically
  

What’s happening in consumers' minds, and how do the trends and projections affect your retail business? We’ll look at some key indicators and trends, but it won’t be a boring session loaded with charts and graphs. We’ll discuss what those trends mean to your business specifically. Your next major business move may well be found in the notes and doodles you take down during this session! ...

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Travels From: Des Moines, IA
Fee Range: $2,500 - $5,000

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Social Media and Your Brand
Social media is not a quick fix. It is one of many tactics if used properly within a cohesive marketing mix that can help tell your unique story.
  

What You Will Learn • How social media fits into the overall brand, culture, and strategy alignment. • How to include social media properly into your marketing mix. • Delivering a consistent and effective brand message via social media. • How to promote and sell through education. • Which social media platforms to use. • Getting staff involved in your social media efforts. • S...

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Travels From: Long Beach, CA
Fee Range: $1,000 - $2,500

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