Starting her career as a technical writer for a medical instrumentation company on the West Coast, Sandra Lamb quickly learned that every level of employees needs help in communicating effectively--from new clerical hire to the CEO. That's why she has honed her skills as a spot-on communicator, and has taught these skills to every level of management.
Sandra held a series of management positions before becoming CEO of her own company. She developed and managed both communications and employee reward programs to increase the organization's, as well as the employees', job satisfaction and goals met.
The costs each year to businesses for communicating deficiencies of their employees far surpasses $3.1 billion. An article in The Journal of Education for Business, September/October, 2007, illustrated this problem in the piece, “Are Writing Deficiencies Creating a Lost Generation of Business Writers?” It lists these intangible losses as (a) image degradation for both employer and employees; (b) the loss of productivity when employees must reread, “perhaps several times,” poorly written business communications to try to understand them; and (c) wrong decisions, which are made because of poorly or ineffectively written communications.