Matthew Edgar is web analytics consultant at Elementive based in Centennial, Colorado. Since 2001, Matthew has helped hundreds of businesses and non-profits grow through a process of analyzing and improving their website and online presence. He is the author of Elements of a Successful Website published in 2017. Matthew regularly speaks at conferences and teaches workshops about analytics and technical marketing subjects. You can connect on Twitter @MatthewEdgarCO or on his blog at MatthewEdgar.net.