Lisa Kirschner is the owner of Flair Interactive Services, an online marketing agency in the Chicago area. Her clients have included McDonald's Corp., Walgreens, Deloitte & Touche, AOL, Zebra Technologies and numerous small to mid-sized businesses. She has written more than 500 articles for a variety of publications and web sites, including the Chicago Tribune, AOL's Patch.com, Salon.com, eHow.com, Office.com and numerous others. Her "Choosing a Web Content Management System" ebook is available on Amazon.com. Ms. Kirschner's areas of expertise include content strategy, content management, SEO, PR and media outreach, and analytics.