Larry Schneiderman sold his first couch when he was fifteen and has been hooked ever since. Larry and his brother, Russell, puchased the family's general merchandise store in the mid-70's from their parents, Max and Edna Schneiderman.
The store sold everything from bear traps to womens' lingerie.But it was the furniture business which the family became known for. Over the next 25 years, Larry and his brother, Russell, opened 6 beautiful showrooms in Minnesota. The latest is a state of the art 110,000 square foot showroom in Lakeville, Minnesota. The company is highly regarded in the industry and continues to do well in what many believe is the most competitive furniture market in the country.
As of January, 2017, Larry remains the CEO. Jason Schneiderman is President and has become the owner of the corporation.
In 2014, Larry wrote "Call of the Couch," a book sharing the history of the company and including a section, "What I've learned from others." The book has earned the Axiom Business Book Award for business memoirs. It also won first place in the Midwest Book Awards(2014) for the business category. The company has been featured multiple times in the various furniture trade magazines.
In October, 2017, Larry's first novel, "Nobody Knows," Subtitled, "What we sweep under our carpet." will be released.
Larry chairs the E-Team (Evangelism) at the church he attends, St. John's Lutheran Church of Lakeville, MN.
He lives in Lakeville, MN, a southern suburb of the Twin Cities.