"Thank you for your extraordinary presentation. It was exciting to see how impressed the dealers were with your customized program."
Carol Roder, Coleman Spas
"Don customized his training to our Team's specific improvement areas. He was very personable and entertaining to keep everyone's attention, and my Team has delivered significant growth numbers ever since."
Steve Oberle, Vice President Sales, ZyXEL Technology
"You spent a lot of time talking to our employees which helped you fully understand our business. This enabled you to come across as "one of us" and really impressed our people."
Gary Olson, Vice President, Forest Lawn Memorial Parks
"You held the attention of 90 young people for two hours and that speaks for itself."
Phil Jensen, Founder, Burgermaster
When Don Shapiro talks, everyone learns, laughs and leaves inspired
Don has electrified hundreds of audiences in 33 industries with his discoveries and insights on leadership, influence, communications, customer value, sales and strategy. Each high energy, fun and interactive program Don delivers includes funny and dramatic stories, down to earth examples the audience can relate to, and audience involvement. His customized approach insures your group enjoys a memorable talk they can walk out of the room and apply.
Don Shapiro is the co-author of The Character-Based Leader and President of First Concepts Consultants, Inc. His discoveries have helped organizations increase their growth rate, improve quality and service, boost salespeople's performance, raise employee engagement and retention, elevate leadership development initiatives and help firms align their strategy, structure and people to dramatically improve their results.
Motivate your people with a high energy, fun and interactive program on Don's discoveries
Please click on the links below to learn more about each program topic. These speeches, workshops and training programs will be customized just for your group.
Where did Don's discoveries come from?
Never ending curiosity led Don to make the discoveries that he shares with his audiences.
Leadership and Influence
Through an amazing variety of jobs and exposure to people in 33 industries as a consultant, Don discovered the true nature of leadership, what makes someone a great leader, and how influence really works. He learned how effective leaders were able to engage their employees better, retain them longer and how this resulted in better quality, service and higher sales. Only certain types of leaders can produce those results and that is the type of leader Don inspires his audiences to become.
Customer Value, Sales and Marketing
Don's experience as a sales representative and sales manager made him curious about why some customers said yes while others said no. He combined his own experience, his observations of hundreds of salespeople talking with prospects, and 2000 salespeople calling him as an executive to make his discoveries about customer value.
He learned that the customer's perceptions of value have more effect on whether they buy or not than selling skills and marketing methods. Hundreds of salespeople have boosted their sales by applying Don's discoveries on customer value. Marketing executives have used this to improve the targets they pursue and their approach toward marketing communications. Top executives have modified what their firms offer for sale based on their customer's perceptions of value.
Employee Engagement, Retention and Culture
Fresh out of college, Don joined a management training program with Lawry's Restaurants and Foods famous for Lawry's The Prime Rib. This chain's 94 years of success at delivering extraordinary service and quality is due to their focus on leadership and a culture that respects their employees. To this day, Lawry's has produced one of the highest employee retention rates in the history of the restaurant industry. What Don learned at Lawry's has opened executives, managers and owners eyes about the connection between their people and sales and profits.
Quality and Service
Don was mentored by Lawry's executives and managers to not only become a leader but also understand Lawry's philosophy of service and quality. Walt Disney was a customer of Lawry's restaurants for decades before he opened Disneyland and this influenced his approach toward quality and service. Lawry's pioneering efforts form the backbone for much that is known today about delivering great service and satisfying customers. Don shares this legacy to help his audiences understand how to wow customers and keep doing it for decades.
Gave his first speech at the age of 14
Don gave his first speech before an audience of 800 when he was 14 and they haven't been able to stop him since! As a professional speaker, Don has inspired hundreds of groups with his high energy, fun and involving learning experiences.
He majored in communications at California State University Northridge and graduated from the UCLA. Anderson School of Management's Executive Development Program. He has served on the board of directors of the Sales & Marketing Executives Association and Big Brothers. Don has been a member of Toastmasters for over 20 years and keynoted several Regional and District conferences.
In his spare time (cue the laugh track!), he is writing several books. Don loves to paint abstract art, write, garden, and, as a former chef, cook up a storm!
"A speech is really a conversation with an audience that expands their awareness and inspires them in a fun and interactive way."
A speech customized just for your group!
For 30 years, Don has been known for his customized programs. He conducts phone interviews with a select number of people who will be in the audience. This helps him understand their world, challenges and frustrations. He also talks with key people in the organization to learn even more. This insures his program hits the bulls with the audience and helps to achieve the goals of the meeting. For clients who want more customization, he has visited facilities, headquarters and traveled with salespeople.
"Every audience and group is unique. A speech has to be created just for them."
Call or email Don to book a speech, ask questions about his discoveries, or brainstorm ideas to motivate your group
Email: firstname.lastname@example.org Phone: 202-255-3727
Don Shapiro's Blogs and Publications
Features Don Shapiro's articles on leadership, teamwork, leadership development, employee engagement, employee retention, aligning people with strategy, culture and change.
A book published by The Lead Change Group that explores the nature of character and leadership