Anne Bahr Thompson

Anne Bahr Thompson

DO GOOD. Brand Citizenship Fuels Both Purpose and Profit

Author, global brand strategist & Brand Citizenship pioneer, Anne shows business leaders how to use purpose to engage employees, strengthen customer loyalty, manage reputation, and grow profit. And walk the fine line between purpose and activism.

Fee Range: Varies
Travels from New York, NY (US)

For more information about booking Anne Bahr Thompson, visit
https://www.speakermatch.com/profile/ABT164th

Or call SpeakerMatch at 1-866-372-8768.

Anne Bahr Thompson
Anne Thompson - Motivational Speaker

DO GOOD. Brand Citizenship Fuels Both Purpose and Profit

Author, global brand strategist & Brand Citizenship pioneer, Anne shows business leaders how to use purpose to engage employees, strengthen customer loyalty, manage reputation, and grow profit. And walk the fine line between purpose and activism.

Fee Range: Varies
Travels from New York, NY

Anne Bahr Thompson - Motivational Speaker

Anne Bahr Thompson

DO GOOD. Brand Citizenship Fuels Both Purpose and Profit

Author, global brand strategist & Brand Citizenship pioneer, Anne shows business leaders how to use purpose to engage employees, strengthen customer loyalty, manage reputation, and grow profit. And walk the fine line between purpose and activism.

Fee Range: Varies
Travels from: New York, NY

For more information about booking Anne Bahr Thompson,
Visit https://www.speakermatch.com/profile/ABT164th/
Or call SpeakerMatch at 1-866-372-8768.

Blog Postings

The new, more human-centered difference

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Do Good book event at Brand Exchange in London

Anne Bahr Thompson speaks with Paul Morris about her book Do Good, the research that led to the model of Brand Citizenship and creating financial value and social impact.(Click on the text to view the Facebook live stream.) The post Do Good book event at Brand Exchange in London appeared first on ONESIXTYFOURTH. ...

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From Brand Activism to Brand Leadership in the wake of Parkland

Profound changes in cultural sentiment are shifting the role business plays in addressing social issues at an accelerating rate. Companies across industries are stepping up and taking stances on issues typically considered outside their realm. Brands have traditionally looked to loyal customers and employees to advocate on their behalf. Today, however, the tides have turned, […] The post From Brand Activism to Brand Leadership in the wake of Parkland appeared first on ONESIXTYFOURTH. ...

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7 Leadership Virtues People Demand Brands and Political Leaders Embrace

(Featuring examples from Do Good) More and more brands are taking on social causes and political agendas and as they do, expectations for business’ role in society are increasing. Brands that have a well-defined purpose naturally align themselves with befitting causes. They help us shape a better future because they know the role they play […] The post 7 Leadership Virtues People Demand Brands and Political Leaders Embrace appeared first on ONESIXTYFOURTH. ...

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5 steps to put people first & cultivate a winning brand

More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the top of executive agendas. Putting people first is the key to a winning brand. Over […] The post 5 steps to put people first & cultivate a winning brand appeared first on ONESIXTYFOURTH. ...

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The call for brands to do good grows stronger

The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as it has, I’ve been asked by a number of clients and prospects if I believe the call for companies to do good will continue. Real change takes time—even when it’s a proactive choice. […] The post The call for brands to do good grows stronger appeared first on ONESIXTYFOURTH. ...

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Transcending the customer: Successful brands solve personal ME worries & solve global WE concerns

OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008.. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the show and people going along for the ride—no longer speaks to the needs, longings, and practical realities […] The post Transcending the customer: Successful brands solve personal ME worries & solve global WE concerns appeared first on ONESIXTYFOURT...

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The Intangible Things Employees Want from Employers

Understand the me-to-we continuum. as printed in HBR.org There are some companies we look at, admire, and say, “Wow, I really want to work for them.” These companies understand that employees are as important as the paying customers who consume the products and services they sell. And they know that the transparency of social media […] The post The Intangible Things Employees Want from Employers appeared first on ONESIXTYFOURTH. ...

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5 Steps for Brands to Do Good – for customers, employees, other stakeholders, society & the planet

The playing field for marketing has changed. Business as usual—with marketers and ad agencies running the show and consumers coming along for the ride—no longer speaks to the needs, longings, and practical realities of our modern society. The global economy, technology, climate change, and generational shifts have all dramatically impacted the ways in which we […] The post 5 Steps for Brands to Do Good – for customers, employees, other stakeholders, society & the planet appeared first on ONESIXTYFOURTH...

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In 2015, investors will bet more on brands with a transparent, long-term focus

For decades, many people have considered corporate efforts to fund social and environmental programs public relations campaigns designed more to boost brand reputation at best and, at worst, a way to right wrongs. Positive reactions to exposed negative actions – part of a zero sum game (negative behavior + positive response = zero sum) rather […] The post In 2015, investors will bet more on brands with a transparent, long-term focus appeared first on ONESIXTYFOURTH. ...

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