Anne Bahr Thompson

Anne Bahr Thompson

BRAND CITIZENSHIP: Align Purpose, Engagement & Profit

The pioneer Brand Citizenship and author of DO GOOD, Anne helps companies identify an authentic purpose & social mission that will engage employees and customers, align with profit, and move the brand across a 5-step ME-to-WE continuum.

Fee Range: Varies
Travels from New York, NY (US)

For more information about booking Anne Bahr Thompson, visit
http://www.speakermatch.com/profile/ABT164th

Or call SpeakerMatch at 1-866-372-8768.

Anne Bahr Thompson
Anne Thompson - Motivational Speaker

BRAND CITIZENSHIP: Align Purpose, Engagement & Profit

The pioneer Brand Citizenship and author of DO GOOD, Anne helps companies identify an authentic purpose & social mission that will engage employees and customers, align with profit, and move the brand across a 5-step ME-to-WE continuum.

Fee Range: Varies
Travels from New York, NY

Anne Bahr Thompson - Motivational Speaker

Anne Bahr Thompson

BRAND CITIZENSHIP: Align Purpose, Engagement & Profit

The pioneer Brand Citizenship and author of DO GOOD, Anne helps companies identify an authentic purpose & social mission that will engage employees and customers, align with profit, and move the brand across a 5-step ME-to-WE continuum.

Fee Range: Varies
Travels from: New York, NY

For more information about booking Anne Bahr Thompson,
Visit http://www.speakermatch.com/profile/ABT164th/
Or call SpeakerMatch at 1-866-372-8768.

Blog Postings

5 steps to put people first & cultivate a winning brand

More and more, employers are recognizing that HR must shift its orientation from human resources to human relationships. Since the oldest Millennials entered the workplace around the turn of the new millennium, employee engagement and satisfaction has jetted to the top of executive agendas. Putting people first is the key to a winning brand. Over […] The post 5 steps to put people first & cultivate a winning brand appeared first on ONESIXTYFOURTH. ...

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The call for brands to do good grows stronger

The US, and indeed the world, continues to shift at an accelerating pace, one faster than we have seen before. And as it has, I’ve been asked by a number of clients and prospects if I believe the call for companies to do good will continue. Real change takes time—even when it’s a proactive choice. […] The post The call for brands to do good grows stronger appeared first on ONESIXTYFOURTH. ...

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Transcending the customer: Successful brands solve personal ME worries & solve global WE concerns

OVERVIEW People’s expectations of government, business and other longstanding institutions have been shifting since 2008.. And, perhaps more so than anything, Brexit and the US Presidential race prove there’s no going back. Business as usual—with ‘leaders’ running the show and people going along for the ride—no longer speaks to the needs, longings, and practical realities […] The post Transcending the customer: Successful brands solve personal ME worries & solve global WE concerns appeared first on ONESIXTYFOURT...

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The Intangible Things Employees Want from Employers

Understand the me-to-we continuum. as printed in HBR.org There are some companies we look at, admire, and say, “Wow, I really want to work for them.” These companies understand that employees are as important as the paying customers who consume the products and services they sell. And they know that the transparency of social media […] The post The Intangible Things Employees Want from Employers appeared first on ONESIXTYFOURTH. ...

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5 Steps for Brands to Do Good – for customers, employees, other stakeholders, society & the planet

The playing field for marketing has changed. Business as usual—with marketers and ad agencies running the show and consumers coming along for the ride—no longer speaks to the needs, longings, and practical realities of our modern society. The global economy, technology, climate change, and generational shifts have all dramatically impacted the ways in which we […] The post 5 Steps for Brands to Do Good – for customers, employees, other stakeholders, society & the planet appeared first on ONESIXTYFOURTH...

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In 2015, investors will bet more on brands with a transparent, long-term focus

For decades, many people have considered corporate efforts to fund social and environmental programs public relations campaigns designed more to boost brand reputation at best and, at worst, a way to right wrongs. Positive reactions to exposed negative actions – part of a zero sum game (negative behavior + positive response = zero sum) rather […] The post In 2015, investors will bet more on brands with a transparent, long-term focus appeared first on ONESIXTYFOURTH. ...

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Clarity, Context, Conversation, Community: 4 C’s for brand development in a social, mutual economy

Over the past three years, insights on leadership and favorite brands from Onesixtyfourth’s ongoing CultureQ qualitative and quantitative research project demonstrate that we are entering a new era for business, one that is characterized by mutual benefit and win-win-win. Welcome to the new normal People have accepted that daily life will remain uncertain. While anxiety […] The post Clarity, Context, Conversation, Community: 4 C’s for brand development in a social, mutual economy appeared first on ONESIXTYFOURTH.

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Can brands help Millennials feel more optimistic about the world and confident about their lives?

CultureQ research continues to show Millennials rely on favorite brands to feel more emotionally balanced and psychologically fulfilled.  Our latest insights reveal five ways brands can develop more valuable relationships with Millennials. 1. Fill the leadership void Millennials top five concerns continue to indicate they’re a generation that’s ill at ease, as uncertainty is a […] The post Can brands help Millennials feel more optimistic about the world and confident about their lives? appeared first on ONESIXTYFOURTH. ...

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Is There Any Real Value in Values?

Many thanks to Ramesh Jude Thomas of Equitor Consulting in India for contributing this blog post. Earlier this month I had breakfast with my old friend Anne Bahr Thompson in New York. She is an exceptional thinker who used to run the strategy practice at Interbrand. Anne has invested the better part of the last […] The post Is There Any Real Value in Values? appeared first on ONESIXTYFOURTH. ...

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Is your corporate culture similar to that of a Crew Team, a Country Club or a Boy & Girl Scouts Club?

Acts of management shape employer culture Together, each action – big or small – of the employees of a company forms our impressions of a brand. And, each act of management in turn shapes employees’ impressions of their employer. When a company’s brand – its culture and values that promote management behaviors – is relevant […] The post Is your corporate culture similar to that of a Crew Team, a Country Club or a Boy & Girl Scouts Club? appeared first on ONESIXTYFOURTH. ...

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