Anne Bahr Thompson understands generational differences and the social shifts that are impacting our relationships with each other and brands. Like the proverbial canary in the coal mine, she started to observe how customers’ connections to companies and brands were turning upside down at the start of the Millennium, before many others noticed its import.
She is the pioneer of Brand Citizenship® and has more than 25 years experience as a global brand strategist, accomplished researcher, writer and speaker. A former executive director of strategy and planning and the head of consulting at Interbrand, the world’s leading brand consultancy, Anne is the founder of Onesixtyfourth, a boutique consultancy that integrates cultural shifts & a social conscience into brand development and innovation to help businesses grow. Her writings have appeared in Brands and Branding (Economist Books), Harvard Business Review (hbr.org), Brand Quarterly, Journal of Brand Strategy, Bloomberg News, The Guardian, and PR News, and MarketingProfs among many other publications, and she has been interviewed about her brand trend research on Fox Business.
Video Links: https://www.onesixtyfourth.com/five-transformative-shifts-mean-brands-2014/
Follow her on Twitter: @annebt