Measuring the Effectiveness of Speakers Programs

Posted on December 05, 2011

Interesting paper on "Measuring the Effectiveness of Speakers Programs." While it was published in 2007, there are some great takeaways:

"There is no silver bullet for measuring the effectiveness of speaking opportunities. However, there are some important factors which will help you get it right from the start."

More at:
http://www.instituteforpr.org/topics/measuring-effectiveness-speakers-programs/

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