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Shift Happens!® When The Customer Experience Is About WIIFM
It's about bringing the Customer back by creating transformational experiences not transactions.
  

Success is not about incremental improvements. Success is about bold, fundamental changes that create customer insistence. It is about repeat business, referrals, and retention. Bottom line: What's In It For Me (WIIFM) and me is the Customer. Oracle recently conducted a survey that revealed that only 1% of all Customers are truly satisfied. Most people find change-shifts- particularly rapid an...

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