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Advance Your Marketing Tactics Through the Power of Storytelling
For B2B, B2C, salespeople and marketers of all types.
  
(see review of keynote http://bit.ly/1rmL1g3) Thanks to the Information Age we live in, today's buyers are smarter, more resourceful, more challengied, time-starved, have more choices, are harder to reach, harder to engage, harder to convince, are more cynical about advertising , and will do a lot more to avoid being sold. But don't give up! Because one thing hasn't changed. He or she is still human. And with that comes the need for belonging. Have you ever been in a conversation with someone you just met only to find out that they subscribe to the same deeply held belief that you do? In that moment, there's a good chance that a relationship will either form or escalate. It's in this way that people bond with brands, as well. Many brands, whether they are selling B2B or B2C, have yet to realize how significant this belonging need is, especially now as buyers are looking to counter-balance high tech with high touch. One of the ways your audience of mark...

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Travels From: Chicago, IL
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