To Catch More Clients, Learn to Fish

By Peter George

If you had to survive solely on the fish you catch, you would do everything possible to give yourself the best opportunity to not only catch fish, but also catch those that taste good and provide bountiful portions. You would check reports about what kinds of fish are biting and where they are biting. You would make sure you had the appropriate bait and lures for both the fish and the conditions.

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Are Your Bagels Hot?!

By Jeff Tobe

Are Your Bagels Hot?(modified from an excerpt from Jeffs book, Coloring Outside The Lines: Business Thoughts on Creativity, Marketing and Sales)The other morning I was sitting in my local bagel shop enjoying my coffee, bagel and newspaper. I am not sure what prompted me to look up, but the first thing that struck me was that this establishment obviously did a booming morning business. P

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THE BRAND CALLED YOU: Using your Image to Speak with Impact

By Magoe Johnson

Whether you like it or not, your image sets the mood of the audience and speaks volumes about you as a speaker without you saying a word. Having a great topic for your speech and talking points are not the only important factors in wowing your audience. A speaker must project the complete image package that includes dressing, behavior and communication to win your audience every time.Here are

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Using Promotional Products to Boost Your Business

By Julie Austin

Promotional products are things like water bottles, pens, mugs,T-shirts and basically anything else that you can put a logo on. Look around your home or office and you will probably see many different promotional products from corporations. This is one reason why promotional products are better than advertising... people actually keep them. These are the kinds of products you need anyway.A tra

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ALL OF US ARE SMARTER THAN ANY OF US... and together everyone achieves more!

By Tom Zimmermann

Of course, that's why we join associations, have committees, form boards, and create a variety of work groups. A team makes possible, what would be impossible, if we acted all alone.Team building is an endless task and, done well, it only makes our jobs and our organization better, easier, and more effective. Done poorly...well, we have all had lots or learning experiences with that.When c

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"Qualified Performing Artists" Tax Deduction

By Bryan Caplovitz

Here's some information that may help you to save a lot during tax time. Note: I'm not a tax professional, so be sure to consult with one before filing your taxes.Most people can deduct job-related expenses from their taxes, but only those which exceed 2% of their earned income. So if you earn $50,000 for the year, only those expenses which exceed $1,000 (2% of $50,000) can be deducted.BUT, as a s

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Canceled Contracts Are Becoming More Prevalent

By Bryan Caplovitz

We've received several reports from the SpeakerMatchcommunity about contracts being canceled by meeting planners. Whether theconference itself gets canceled or the speaker budget gets cut, it's often thespeaker who gets a raw deal. Be sure you have a contract which addresses thispossibility!Make sure that you have a solid, signed contract backing upthe deal before you agree to fi

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Creating New Business Ideas

By Julie Austin

Its been shown that people who like what they do tend to come up with more ideas.  Nobel prize winner, Linus Pauling says The best way to get a good idea is to get a lot of ideas.We all have the ability to create ideas, but most people dont know how to tap into them.  Creativity is based on cognitive processes we all share.Creativity is usually equated with poetry, painting,

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5 Excuses for Not Starting a Business & How to Overcome Them

By Julie Austin

Not everyone could or should be a business owner, but dont let the fear of the unknown stop you from becoming an entrepreneur when it can be avoided. Most people have a list of excuses that stop them from ever taking the first step. Here are a few of them.Its Too RiskyYes, it can be risky to start a business. Risk comes with the job of being an entrepreneur, but so does reward. And the m

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Write First, Then Do Your Research

By John C. Drew, Ph.D.

Every once in a while, I'm surprised at the power of my own techniques.  Recently, I was putting a document together for a new client with a new potential funder.  Following my usual strategy, I started writing the application without doing any research - except interviewing a staff member and a Board member.  As I wrote the application, I quickly figured out that it was a much

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