6 Questions on Social Media With Neal Schaffer

By Neal Schaffer

1. How did you get your start in the industry? My background is in B2B sales and marketing, but I didn’t get started to become an active social media user until early 2008. As LinkedIn was where I was spending my time and gaining expertise, I soon began to blog about my experiences as a networking vehicle as well as an easy way to share my expertise with the world. That was in July, 2008, and

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Kirkus Reviews Book Review of Maximizing LinkedIn for Sales and Social Media Marketing

By Neal Schaffer

The book opens with two chapters aimed at building confidence that LinkedIn’s reputation as a space for business networking makes it ideal for business-to-business sales. Then it launches into the various functions available on LinkedIn. The book seems to have two audiences: the staffer who needs technical and tactical support in starting and executing a LinkedIn account, and the manager who nee

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Social Media Key to Small Business Recovery

By Neal Schaffer

Social media speaker and author of the recently published book Maximizing LinkedIn for Sales and Social Media Marketing, Neal Schaffer, will be presenting multiple sessions on social media and LinkedIn marketing at the Small Business Survival Summit taking place in Baltimore, Maryland from September 7 to 9, 2011. Schaffer joins fellow social media authors Dan Zarrella and Chris Treadaway as well a

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Life IQ article from mammamia.com

By Neil Ihde

http://www.mamamia.com.au/relationships/life-iq-how-smart-are-you-really/

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Do I really need a Business Plan?

By Dale Little

Q. I’m ready to open my own business. I’ve always heard that I should have a business plan for financial reasons, but I have capital for start-up costs and won’t need investors or a loan. Do I really need a business plan? A. The short answer is “Yes.” I’ll use one of my favorite analogies in describing why: A business plan is like a road map. When you determine a road trip to an

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No one will promote you better than YOU will!

By Dale Little

Seriously… Does anyone love your company as much as you do? Will anyone market your business with the level of passion and intensity that you will? No! When we are passionate about something, we share it with others. Why should marketing your business be any different? Sure, we all suffer from insecurity from time to time, but when you are in business for yourself, there is simply no room f

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3 Keys to Starting Your Own Business

By Dale Little

Q: I’m currently employed, but would like to start my own business. I’m not certain what my first steps should be. A: Congratulations on your decision to embark on this exciting chapter in your professional life! Research, planning and networking are three key elements to starting a business that will grow and flourish consistently. Research your chosen industry and also current busin

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Developing a Social Media Strategy That Works!

By Dale Little

Q: I’ve been using Facebook, Twitter and LinkedIn for the promotion of my business for the last year. I’ve not made any sales as the result of social media. What am I doing wrong? A: The primary function of social media is the development of relationships. Social media marketing requires consistent and regular interaction that provides value to your connections. Some points for you to p

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My full biography

By Florence Regina

Florence's Full Bio Florence Regina founded Soleil Films in June 2002. Soleil Films has several feature film, television projects, and events, in different stages of development and production. Current projects in production include: “NOU LA TOUJOU! A CELEBRATION OF HAITI!” an educational cultural event taking place in June 2012 (Event); and “DIABETES AND ME”, in post-production (Docume

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Write Your Own Script For Success And Excellence

By Dana Easter El

How many times have you been to a movie and it didn't end the way that you wanted it to? You think that the hero is going to survive but the hero ends up getting killed. Well, who is it that determines whether the hero lives or dies? If you said it is the person who wrote the script, then that is the correct answer. Doesn't the same principle hold true for you in life? Are you not in control of

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