12 WIIFM Tips For Using PowerPoint to WIN more sales

By James Feldman

The first rule is to address WIIFM. If you don't get the attention of your audience by answering what's in it for me don't read any further.1. Anticipate and Address Objections:Investors can be “Doubting Thomases.” Ask yourself, “Why would they say no?” and then say that early on. If you don’t bring up their objections in the beginning, they won&rs

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Rancho Santa Fe sports agent offers a different way to win in Connected to Goodness

By David Meltzer

Sports agent is a title that conjures up a winner-take-all attitude, and aggressiveness. But while Rancho Santa Fe resident and legendary sports agent David Meltzer, Esq., may have personified that in his early days, he shares an entirely different philosophy of success in his book, “Connected to Goodness: Manifest Everything You Desire in Business and Life,” a practical road map to de

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Forbes, 85+ Sports Business Professionals Discuss Biggest Emerging Trends, Hot Topics For 2015

By David Meltzer

“The growth in organizations (clubs, leagues, rightsholders and sponsors, etc.) moving to create their own content has been rapid, allowing them to deliver the message they want conveyed, when and how they want it, to an audience they feel they can influence most effectively, using social media as the key/sole distribution channel. The challenge is with more and more organizations

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How the Universe Leaks Opportunities

By Albert Goldson

You often wonder about people who are suddenly thrust to the pinnacle of their profession, a so-called overnight sensation, when just moments ago they were unknown. You often ask yourself, “How did they do it and who did they know?” Their qualifications and talents are excellent yet so are thousands of equally qualified and talent people. Assuming everything was legit, they took that q

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How to Recognize Expired Relationships

By Albert Goldson

There’s a science fiction episode in which the characters lead such dull and boring lives that they don’t realize that they’ve died. For many of us this represents the illusion that we’re surrounded by caring and dynamic friends, family and acquaintances when in reality many of them have written themselves out of our life’s script long ago and are just going through t

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Post New Years Resolution Its Never Too Late

By Albert Goldson

So you missed making any New Year’s resolutions before January 1st. Fear not. November and December feature more than enough distractions, added responsibilities and commitments during the holidays. Despite all our so-called time-saving 21st century devices, we’re more overwhelmed than ever before. For this reason it’s justifiably difficult to take a breather and focus on new beg

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How to Get Ahead of the Curve Before The New Year Resolution Rush

By Albert Goldson

There are millions of people worldwide who vow to undertake in earnest their New Year’s resolutions on January 1st start date to change or transform themselves. In the meantime they engage the last moments of the year in a frenzied bacchanal of culinary decadence, sloth and overall bad habits. When you ride such a huge energy surge you often get overwhelmed and swamped once you land hard on

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Prospecting for Gold Through Deep Active Listening

By Albert Goldson

Everyone has ended up at a party or event or conference physically or psychologically trapped by some self-absorbed character who drones on endlessly about topics for which you could care less. Or worse, the loudmouth, center-of-the-universe who’s rude, crude and frequently full of it. With respect to social protocol, sometimes there’s no escape without insulting your boss, co-workers,

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Building a T-E-A-M Culture

By James Feldman

To prepare for any sales culture we must remember that dissatisfied employees cannot satisfy external customers. Great customer service is the result of T-E-A-M   building.T-E-A-M   means Talent-Enthusiasm-Attitude-Motivation. Internal customers are as important as external customers. T-E-A-M  s are normally made up of a gathering of far-flung and unlikely ass

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24 Shifts to Instill 3D Thinking in Your Organization

By James Feldman

 Introduction to 3-D ThinkingInnovation is the quickest, most effective, and most lucrative path to success. Waiting for some other firm to introduce a product first, and then playing catch-up may be fine if you’re IBM or Coca-Cola and you can afford to wait. But such companies are notable exceptions in the game of competition. For the majority of businesses, real success comes

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