Article marketing can be a great way to improve your
earnings when done consistently. The actual writing of each article is just one
thing you need to do. Marketing articles successfully takes time, patience,
skill, knowledge, perseverance, dedication and creativity. The following
information is designed to teach you some basic strategies and techniques that
will help you turn your articles into profits.
One of the most important steps that you can take is to ensure that your website is up-to-date. Nothing drives away potential buyers faster than yesterday's news. Updating and revising the information on your website should always be considered a work-in-progress. If you are selling or recommending products, they need to relate to current trends. Prices must be accurate. Articles, blogs and other information on your website should be fresh and creative. Give your visitors a reason to stay and browse instead of an excuse to say "been there, done that" and move on to the competition.
Whatever marketing and sales techniques are used in getting traffic, it's important not to make false or vague claims about any product. They must meet expectations for you to earn credibility. You cannot claim that a product is the best, is better or more effective than other products without providing proof that the claim is true. Side-by-side comparison charts are a good way to compare two or more similar products when yours has more features and benefits than a competitor's product does.
Visitors can be enticed to sign up to your newsletter if you offer freebies that will be seen as being great value. Do not insult them by sending them an eBook that they could have found for free on the internet or a link to a YouTube video. Develop integrity as a main goal. Treating your customers and potential customers as you would like to be treated is a great way to build a loyal following. An extra unannounced bonus is a good sweetener, too.
Topics that will produce a lot of interest in your niche, are the best to use in your articles. Do not simply reword interesting articles that you find on other websites. Write from a different perspective than the one others are presenting. Visit forums, read other related blogs and websites, read magazines from your newsagent or library to get a feel for what is available and what buyers like and dislike about them. Use their comments to formulate a relevant topic. Keeping up with current issues, fads or trends will give you topical material to write about.
"Top Ten" lists or "How To" guides always make popular articles. Use a title that grabs attention but make sure you follow-up with the type of content the title suggests. Do not make your list or guide to general, choose a sub-topic of a popular niche. For example, if you work in the area of health & beauty, make a top ten list for teenagers, children, retirees etc, rather than for the population as a whole.
Once your article marketing plan is in place, focus on it and stick to it until you are successful. Despite other commitments and obligations, new articles will be needed every week, so put aside the time to write them or have them written. You will also need to keep building back-links on a consistent basis.
Submit your articles to as many directories, blogs and other relevant websites as possible, over and over again. Send out newsletters, keep your blog updated, track and analyze your traffic data, develop new marketing tactics and other internet marketing techniques that are interrelated to your article marketing plan.
Your goal is to reach as wide an audience of potential buyers as possible and bring them to your website to buy your product. Article marketing can play a huge part in achieving that goal when you follow your plan.
Originally published on June 26, 2012 by SpeakerMatch Speakers Bureau