There
is an old joke about the Farm Bureau agent trying to convince the grizzled
farmer to attend the upcoming educational conference being put on by the
Bureau. The resistant farmer says: �Aw, no need. I ain�t usin� half of what I
already know.�
That,
of course, is not the point.
The
academic clich� is: knowledge is power. This is a falsehood concocted by the
earliest organizers of universities and promoters of higher education, and it
may at least partly explain why there are so many frustrated, broke scholars
and teachers, and why universities need donations
ie. hand-outs from people who do figure out what produces wealth and
power. The vast majority of business
owners have more than enough knowledge about their core business and the core
skills it requires, for its deliverable, be that fixing meals or fixing cars or
fixing teeth. If they lack, it is know-how to package, present and promote that
in a commercially viable, competitively successful manner, or to manage
customers, or staff, or money. But even equipped with ample supply of all that
knowledge, many starve.
Because.
It�s not what you know; it�s what you
do.
Reading,
listening, exposing yourself to different and repetitive, reinforcing �takes�
on the same information and ideas, association with high-performers and expert
coaches and advisors all helps, not so much by stuffing more and more and more
knowledge into the putty between your ears, but in motivating you to take it
out and put it to good use.
Motivation
by association vs. the costs of isolation, under-rated by most. While it is
true that all successful people are ultimately self-motivated; meaning they
decide and do, rather than being told and made to do; it is also true that they
create environments for themselves that facilitate self-motivation. I like to
ask myself what I know today that I didn�t know yesterday, not so much because
I need more knowledge � I�m like that farmer, I�m not using what I already know
� but because that new information may motivate action on my part that liberates value stored in my entire
knowledge base.
People
fail to advance for two reasons: static thinking and inaction. Conversely, financial growth tends to follow
or at least occur in concert with personal growth. If you are not engaged in a deliberate
program of personal growth, your efforts to grow your business or bank account
are undermined. It�s not just what you do in terms of things, and getting things
done, but what you do about getting better and being more effective at the
things you do. Building a better you.
Not just better advertising, marketing, products and businesses.
The WHY
PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur,
from-scratch multi-millionaire, speaker, consultant, coach,
Author
of over 13 books including the No B.S. series (www.NoBSBooks.com), and editor of The No
B.S. Marketing Letter. WE HAVE
ARRANGED A SPECIAL FREE GIFT FROM DAN FOR
YOU including a 2-Month Free Membership in Glazer-Kennedy
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