Promotional products are things like water bottles, pens, mugs,T-shirts and basically anything else that you can put a logo on. Look around your home or office and you will probably see many different promotional products from corporations. This is one reason why promotional products are better than advertising... people actually keep them. These are the kinds of products you need anyway.
A traditional ad may not target your exact audience, but promotional products do. With promotional items you can give them exactly what the audience is looking for, and they will be much more likely to keep it.
People who get promotional products are more likely to remember your name. Think about how many times you've worn a hat or T-shirt that has a company's logo on it. I bet you know their name because you see it all the time and use the product. A promotional product gives you more return on investment than a traditional ad for a fraction of the price.
Over 50% of people keep their promotional products for over a year. That's a lot of times your logo is being seen. The more it's seen, the less the actual cost is to you in the long run.
Choose promotional products that have long-lasting value and are products your customers would be interested in. For example, if your customers are golfers, imprinted golf balls would be a valuable thing to give them. Every time they play golf they will remember your company and remember you fondly. People who are coffee drinkers would use a mug every day, and runners would use a water bottle every day. Every day they use them, your company's logo is being seen.
Offer your customers unique promotional products that they wouldn't be able to find themselves. Something unusual and useful will stand out in their mind and they will associate your company name with it.
Promotional products are a form of advertising, but unlike traditional advertising, they are much more targeted and your company is more likely to be remembered for a fraction of the cost.
Julie Austin is a multiple business owner and inventor with a product called swiggies, wrist water bottles. She is also an award winning writer with a book called "The Money Garden: How to Plant the Seeds for a Lifetime of Income."
Inventing the Future
Award-winning inventor & serial entrepreneur. Innovation & creativity expert who's appeared on ABC, CBS, NBC and FOX News, The Today Show and the Wall Street Journal.