This session is an alteration on to Matthew’s highly successful “Rapid Growth, the Lazy Way” keynote. It is designed specifically for people that see themselves as great salespeople and sales managers. During this session Matthew helps participants to understand why, as he puts it, “if you start with sales, you’ve already lost.” He then explains to participants how the game of sales has changed and why if salespeople and sales organizations don’t get onboard with this change they will soon be left behind. To achieve this, Matthew takes participants through his early years of learning to sell as a highly introverted teenager, through to becoming the best sales person in his country. He then explains how most of his businesses were 100% outbound sales focused, until he one day changed focus and turned everything inbound within less than 12 months. This event is an eye opener for anyone with any sales involvement, as they will see why sales cycles are ever increasing and why they are finding it harder and harder to acquire clients. Takeaways: • Learn how to truly differentiate from the competition by crafting a unified message that intrigues prospects to want to know more • Understand why you can’t and shouldn’t be everything to everyone • Discover a niche market of willing and motivated-to-buy customers • Discover how to turn your business from outbound to inbound sales in less than 9 months.