Most business people either hate or are terrified with selling. A lot of business people do not have effective skills on finishing the deal. Closing sales quickly and efficiently are essential in operating a profitable business. Understand the psychology of selling and what makes people WANT to buy, prepare the customer to be receptive to your sales approach, know when to use features vs benefits, overcome customer objections, and finishing the deal so the customer leaves with a smile on their face. Learn established sales tactics that Fortune 500 companies use to get inside the customer's head, develop your customer into a reliable marketing source for other customers, and create a killer sales person/sales force the consistently outperforms the industry. This is a no-holds-barred approach to becoming the best sales person you can be. No fluff, no bull. Just solid information you will want to run back and implement.