In this keynote, sales people will learn how to apply storytelling techniques to better engage, influence and motivate purchases. By the time attendees walk out of the room, they will be able to start using a number of storytelling tools that they will be given. These include storytelling patterns or templates they can use in various selling situations. These include: The Connection Pattern- A pattern used to develop rapport The Clarity Pattern - A pattern used to introduce change or innovation The Success Story Pattern - a better way to promote achievement than the commonly used problem/solution/result pattern The Influence Pattern - A pattern that can be used in just about any situation when one needs to be persuasive. Storytelling for Sales is about tapping into the power of story to enhance persuasion.