Those who don't succeed in selling are so busy trying to sell a product, they forget to "connect" the customer to the satisfying of their need. The Salesperson is the bridge that "connects" the Customer's need to Customer Resolution, which results in being able to close the deal. One of the great challenges in the world of selling today is the "disconnect" that is controlling so much of the business world today. Too many times salespeople use technology as a substitute for the personal touch. Those in sales must never forget "the #1 thing a human wants to know is they matter." This growing disconnect has created the need to make sure the selling arena is more about "connecting the customer's emotional need to a physical product that meets their emotional need through value, than it is selling them a product." The reality is if the salesperson doesn't understand the "emotional connection" the customer brings, the salesperson won't connect to the customer, which won't allow them the opportunity to take them to the product that will create the sale. The fact is "selling is the concept while guiding people is the process!" The information contained in 4 SECRETS TO CLOSING MORE BUSINESS will examine: • What's driving this world of customer disconnect; • What's involved in guiding the customer; • The 4 Participants in the sales process; • What happens when the selling process becomes a race to the close; • The 4 Secrets To Closing More Business. Here is a truth Salespeople must never forget -- the customer doesn't lose you; you lose them through disconnect. If you want to succeed in the world of selling, stay connected to the Customer. Your disconnect leads to other people's success!