Don't be the organization, or sales professional that thinks you can increase your sales just because you need to sell more. Perhaps changes in the organizational environment need to be made, or perhaps new tactics need to be used. There are some core principles and/or tactics that can be used across all industries and across all company sizes. 10 Things Great Sales Leaders Don't Do! is an international bestselling book that serves as the basis for this program. Despite all the sales training materials, sales tools, and sales experience, many sales leaders still struggle with some basic concepts. That struggle leads to behavior which negatively impacts company growth. The recommended ideas and practices you will hear about during this program are common knowledge, but not common practice. The program is for sales leaders-those who are leading or influencing major sales efforts. A sales leader can be an official member of a sales team (i.e. Account Executive, Sales Manager), or someone that works with the sales team (i.e. General Manager, Product Specialist), or it can be an individual that is now responsible for business development efforts (i.e. a business owner, or a partner at a consulting or law firm). The program promises to be educational and informative!