In 2014, Steve Forbes publisher selected Paul to write the chapter on sales for Forbes' latest book and there's good reason for that. Paul has been selling his entire life, takes his craft very seriously and has the track record to prove it. This lively and dynamic program will remind your sales team how SIMPLE selling really is without glossing over the fact that it isn't EASY. Sometimes your sales force gets overwhelmed with new presentation and closing techniques, as well as the latest technologies designed to streamline processes. Paul advocates practicing the basics of sales before getting too fancy. Without a foundation of the fundamentals, the new techniques collapse. Paul's successes in sales include careers in outside and inside sales; automobiles, premium vacuum cleaners, home improvements, display advertising and radio time sales. Nowadays, he sells his current company's marketing services to clients from startups to Fortune 100 firms with a closing ratio north of 50%. Paul keeps it interesting with role playing, colorful anecdotes and funny experiences learned from over 40 years in the trenches.