Do you know where to price an item? Is it guesswork or is there some math behind it? Now, do you know where that price point is to maximize profits? Most people can answer the first two questions. The third question, finding the price point that maximizes profits, is much more difficult to answer. By using a simple microeconomic approach, anyone can (with relative confidence) find that price point that maximizes profits. Why leave money on the table? With David's expertise and background teaching micro and macroeconomics at the college level, you can find whether you are bringing in the most money for your business. In fact, sometimes, you can generate more money by raising price (and subsequently losing customers). That sounds wrong, doesn't it? Who in their right mind would try to lose customers? Well, if you price items correctly, you could have fewer customers, yet still bring in greater revenues. Does this sound difficult? It really isn't and David helps you understand this concept in a way that reading in books just cannot pass along. Do you want to maximize your profits? Stop leaving money on the table and take those profits for yourself and your company. What are you waiting for?