Have you suffered through a talk where the speaker is the only one who understands the presentation? The subject may be powerful, but the message is hidden behind a wall of acronyms, techno-babble and buzzwords – the enemies of effective communication. Jargon does not have to kill presentations; kill the jargon instead. Needless technical terms don’t impress your audience, they lose them. Fifty-cent words aren’t required for you to sound smart. Ben Franklin was a scientific genius and also a writer who could be understood by the average person. He is an excellent example for engineers, computer gurus, military spokespeople, and the high technocracy to follow. Jim’s speech shows how technical presentations don’t have to be dense, dull and difficult to understand. He teaches professionals how to make complex concepts clear, compelling and accessible and win the hearts and minds of the audience. More importantly, they will understand and remember the speaker’s key points and like her for making them feel so smart. That’s the whole idea, isn’t it?