The one thing that every business needs is customers. But so many companies offer "me too" value propositions that look the same as competitor's. The "Be Different(iated)" program has helped thousands over the past 15 years understand the secrets of differentiating their products. The program is entertaining in that it provides inside knowledge (based on the author's book "The Accidental Marketer") of the secrets to success of some of the world's most famous brands. But it is also highly practical, featuring frameworks that participants apply to their real life business challenges to immediately develop differentiation strategies during the session!