Michael Katz

Michael Katz

SpeakerMatch

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from Boston, MA (US)

For more information about booking Michael Katz, visit
http://www.speakermatch.com/profile/michaelkatz

Or call SpeakerMatch at 1-866-372-8768.

Michael Katz
Michael Katz - Motivational Speaker

Blue Penguin Development, Inc.

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from Boston, MA

Michael Katz - Motivational Speaker

Michael Katz

Blue Penguin Development, Inc.

Marketing and Sales Strategy for Professional Service Firms

My presentations and workshops focus on showing professionals how to market themselves effectively and stand out as "likeable experts." I have an MBA, corporate marketing experience and 16 years on my own as a marketing consultant to professionals.

Fee Range: $2,500 - $5,000
Travels from: Boston, MA

For more information about booking Michael Katz,
Visit http://www.speakermatch.com/profile/michaelkatz/
Or call SpeakerMatch at 1-866-372-8768.

Word Of Mouth Marketing
What to Say and How to Say It, So That People Will Tell Others About You

Ask any professional where their best clients come from and they’ll all tell you the same thing: “Word of mouth.” The problem is, most professionals view word of mouth as a “fortunate coincidence.” Instead, and if you can learn to clearly describe what you do – and in a way that others can understand, remember and share – you will significantly boost both the word of mouth and inbound referrals you receive. This topic covers: - The principles of word of mouth marketing - Why shiny elevator statements don’t work (and what to say instead) - Why capability/experience have nothing to do with generating word of mouth - Why narrowing your business focus is essential - Why being impressive and being remembered are not the same thing - Why how you describe what you do should never match what you actually do - Why word of mouth demands over-simplification - How most people prevent others from spreading the word about them - The simple, 3-step, word of mouth formula that you’ll never forget