If you don’t have a system for staying in touch with everyone you know, you’re working harder than necessary to get clients. Not only does this relationship marketing approach feel better to most professionals, it’s easier and more efficient than trying to pound the pavement, learn networking tricks and master sales techniques. This is about doing the kinds of things that come naturally to you, but in a broader, more systematic and ongoing way. This topic covers: - The 3 big changes that have made marketing your business the “traditional” way impossible. - Why your personal “story” is your best marketing weapon against “the big guy” and why they’re already trying to copy you. - How to build trust, word of mouth referrals and inbound traffic through authentic communication - The risk of anonymity and how to avoid it - Why narrowing your focus is the most effective path to visibility. - Why your existing relationships are your most effective business assets and how to leverage them. - The ONE THING you should do every day to help your business stand out and be remembered.