Here’s the problem with 21st-century marketing: Too many options. Nearly every week, somebody invents a new tool or technique “guaranteed to grow your business.” All in addition to what’s already out there: Twitter, Facebook, Email, blogs, public speaking, slideshare, newsletters, Pay Per Click, etc., etc. One thing’s for sure … you can’t do everything; and you certainly can’t do everything well. So most of us end up dabbling. A little here, a little there, trying to stay active and involved, but never really having an impact or standing out from the crowd. This program focuses on developing a simple – but effective – growth strategy and accompanying set of tactics for your particular business. One that you can understand; one that doesn’t require all of your time; one that allows you to dive deep in a few areas that make a difference, instead of spreading yourself thin doing things that don’t.