Matt Weber, President of ROAR! Internet Marketing an Altamonte Springs web design firm that combines direct marketing principles with the latest web development technology presents a highly practical training session titled, “10 Minutes To A More Profitable Website.” The session focuses on easy-to-implement changes that small and medium-size business owners can make to their website to increase the amount of measurable leads they gain from it. Stepping past technical jargon and over long-term strategies, this session offers changes that can be made in minutes and in most cases that create almost immediate results. No matter what industry a business is in, learning how to mine the internet for leads is critical to success. Rather than continually try to find new ways to look for customers, this session helps businesses make sure they are capturing the customers that are already looking for them. A website is the single most important marketing element small and mid-size business owners have. An effective website makes their off-line or traditional marketing efforts more effective by capturing those prospects who go to the internet to research a company after being stimulated by a traditional ad. This session gives insights on how consumers use websites in their purchase cycle. Simple changes in a website structure or content can make it more effective at each stage of a purchase cycle. Each business owner can leave this session with profitable changes that don’t require extensive programming or major site changes.