Why do some people choose to buy from you while others go somewhere else? Understanding trends is a crucial part of sales yet most businesspeople have difficulty identifying the motivations that drive consumer behavior. In this riveting presentation global trends expert Daniel Levine unveils our quickly changing consumer landscape and spotlights organizations, brands and products that are taking this world to new heights. Revealing what customers are thinking and feeling, Daniel unmasks the values and attitudes that underpin purchasing behaviors. Then he offers easy ways that any businesses can embrace trends to attract customers and increase sales. By the end of an hour Levine will have you looking at the world in which you live and work in a smart new way. With fresh rules creating new winners (and losers) there's no time to waste.