Great social media execution is the new weapon in developing powerful authority links and ultimately top rankings, but most fail to deliver even close to the results. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. The big question Stephan Spencer has been looking at is not how to create run-of-the-mill linkbait (useful content that will get blogger pick-up and ultimately reach escape-velocity), but how to create full-cycle campaigns to target backlinks from those who really matter. Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank, and your optimization efforts will fall short. Learn how to deploy a structured process via social media to target top authority links that ultimately deliver top results on search engines.