Get some of the latest SEO trends, techniques and tips from a recognized expert. Learn to get more credible links from more sources and track these links through the same tools that the experts use. Links are the bread and butter of any SEO campaign and most people don’t know how to effectively leverage this to their advantage. Of course other topics beyond links will be discussed. Are you tracking your rankings on the #2 search engine that people often overlook – namely YouTube? Did you know that Google and Bing index more than just HTML files and you can rank with these other document types? Did you know someone can torch your rankings using “negative SEO” techniques?