Tim Kirkland

Tim Kirkland

SpeakerMatch

Best-Selling Author, Customer Service Crusader!

Tim Kirkland's best-selling book "The Renegade Server" has revolutionized service, salesmanship and training in the hospitality industry. He brings a keen, uncommon insight to customer service, leadership and marketing.

Fee Range: Varies
Travels from Denver, CO

For more information about booking Tim Kirkland, visit
http://www.speakermatch.com/profile/TimKirkland

Or call SpeakerMatch at 1-866-372-8768.

Tim Kirkland
Tim Kirkland - Motivational Speaker

Renegade Hospitality Group, Inc.

Best-Selling Author, Customer Service Crusader!

Tim Kirkland's best-selling book "The Renegade Server" has revolutionized service, salesmanship and training in the hospitality industry. He brings a keen, uncommon insight to customer service, leadership and marketing.

Fee Range: Varies
Travels from Denver, CO

Tim Kirkland - Motivational Speaker

Tim Kirkland

Renegade Hospitality Group, Inc.

Best-Selling Author, Customer Service Crusader!

Tim Kirkland's best-selling book "The Renegade Server" has revolutionized service, salesmanship and training in the hospitality industry. He brings a keen, uncommon insight to customer service, leadership and marketing.

Fee Range: Varies
Travels from: Denver, CO

For more information about booking Tim Kirkland,
Visit http://www.speakermatch.com/profile/TimKirkland/
Or call SpeakerMatch at 1-866-372-8768.

Renegade Marketing
Effective, Customer-Centric Local Marketing Tools for the 21st Century

Since the 1950’s, traditional marketing has been conducted using the “4 P’s” every marketer is taught in school - Product, Placement, Pricing and Promotion - a system that puts the product at the center and essentially wraps a marketing process around its surface in an effort to define it for the consumer. This dated, top-down marketing approach basically attempts to “tell” the consumer what to think about or how to value a particular product or company. In today’s instant-information, social-networked world, it is no longer good enough (or possible) to “tell” a consumer how to feel about or connect with a product. And even if you could, they wouldn’t believe you. More and more, consumers understand that it is they that define a brand and their friends and communities that inform them of its value. Today’s smart operators and marketers know that they must “show” rather than “tell” the value of their products by building a unique experience around them. In this highly engaging, information-packed session best-selling author and consultant Tim Kirkland delivers real, immediately usable tactics that will help franchisees, managers and independent operators move local marketing efforts into the new millennium. Rather than the same old list of promotional gimmicks and discounts-of-the-day, Tim will share how operators can impact the very foundations of what customers value and why they buy in a way that will support and defend an established national brand or build and define an emerging one. Tim focuses not just on the traditional, attractive tools of advertising and promotions, but on how to effectively convert the awareness generated by those tactics into higher sales, loyalty and evangelism by focusing on Social Networking and the Customer Experience. Attendees are guaranteed to learn to: Market like a hunter, not like a “trapper” by knowing who your ideal loyal customer is in microscopic detail, finding them and engaging them where they are rather than hoping they come to you. Engage prospective customers not just through your branding and ads, but through their own networks and communities. Find out what is important to each of your customers and customize their experience in a way that will take your competitors out of the game. For good. Establish long-term relationships with your customers while attracting new ones. By using the Acronym ASAP: ATTENTION 6 ways to move from broadcast marketing to efficient, “narrow-cast” marketing and earn customers’ awareness through their own networks, communities and interests & connecting with high-value potential customers at an individual level SELECTION How to convert customer awareness into sales by making customers choose you every time over your competitors in their selection set The 3 priceless keys to determine what your customers really value and differentiating your business by exceeding their expectations every single time ACTIVITY Once you have obtained your customer, the most important job is to grow them Learn to develop new customers into high-value regulars and encourage them to buy more frequently, spend more and select premium products PROMOTERS 5 tools that turn loyal customers into marketing engines by incentivizing them to evangelize your business and recruit their family, friends, networks and communities as customers, too