For entrepreneurs and executives, a dislike for marketing is as common as business cards at a networking event. And that’s understandable. After all, marketing is often seen as a necessary evil – an expense that steals attention from product or service development, client work, and sales. But if you’re among those with an aversion to marketing, ask yourself this … Do you hate marketing, or do you hate the lack of response you get when marketing? You see, I find the dislike frequently comes from frustration. After all, if your marketing generates responses that lead to more sales, how could you hate it? Furthermore, when your marketing performs, it becomes an investment – not an expense – that produces a measurable return. So, in this presentation, I reveal easy-to-implement strategies for making your marketing more successful. You’ll discover ... • The quickest way to cut your marketing costs, while greatly increasing your response and engagement from qualified prospects. • How to instantly increase desire for your product or service – even if you work in a “boring” industry with tons of competitors. • An easy closing secret that causes prospects to sell themselves on your product or service. • The best defense against bigger competitors who can outspend you on marketing. • A powerful way to harness your prospects’ desires, so you can create appealing offers that seem almost “too good to be true.” • And much more.