Discover how to turn trust into your competitive advantage so you can generate more leads … close more sales … become your industry’s authority … and reach more buyers with less effort. Today’s consumers crave relationships with companies they can trust. They’ve been exposed to so much aggressive hype, promises and pitches from politicians and so-called experts that they’re naturally skeptical of self-serving promotion. Unfortunately, most marketing today doesn’t demonstrate the trust consumers desire. The fact is, rapid technology development has increased our interaction with others. You have more ways than ever to get in front of people. As a result, you have more opportunities to attract prospects’ attention – but that doesn’t mean you have their interest. Those who establish trust are the ones who get heard. During this hands-on educational workshop, you’ll discover … • Simple methods for maximizing trust so you increase your odds of generating responses to your marketing. • Ways to identify where you can benefit from weaknesses in your competitors’ marketing. • How to market in a way that causes prospects to sell themselves on your products/services. • Which media offer the quickest and easiest opportunities for establishing trust with new audiences. • A proven strategy for dissolving price resistance. • The easiest way to make your competition virtually disappear – even if they have “brilliant” marketing and a huge budget.