If your business has a fleet of vehicles, give that fleet another role; market your products and/or services while they're on the road! In this informative program, Paul will share his experiences in the dynamic industry of branded vehicles (graphic wraps, experiential marketing, mobile platforms, etc.). He shares best practices learned on the road with examples of vehicles his company designed and built out for Fortune 100 companies like Starbucks, AT&T and Coca-Cola. Your eyes will be opened to the opportunity to realize a higher R.O.I. than with any other advertising medium, even if your company's fleet is comprised of just one vehicle. Topics covered include: What type of vehicles are the best candidates for branding your product/service. Dos and don'ts with creative and copy. Which surfaces on the vehicle should communicate which messaging. And so much more!