It is a known fact that there is strength in numbers. For a small business looking to establish a strong, local, loyal customer base, uniting with fellow small businesses is the way to go. Such unity brings with it unique advantages, such as the ability to reach out to another business’s customers, share ideas, collaborate on events and product launches, and increase advertising and marketing reach. In this presentation, your takeaways are: • Solid steps on creating a community around your brand, online and offline. • In depth look into best community platforms to communicate with brand ambassadors. • How to develop such strong community of brand advocates that elevates your brand to almost cult status.